Niche Necessary

Freelance writer Yael Grauer on her blog Yael Writes, reports on a panel discussion  "The Future of the Magazine" in which participants described how they believed long-form journalism will work on various platforms.
According to Grauer, Utne Reader editor David Schimke "recommended new writers brand themselves as niche market writers [and] need to be blogging, tweeting, working with authors, speaking, putting video and podcasts on their website, promoting their won work and writing SEO-optimized copy."
For a report on what Schimke and other panelists had to say, see Grauer's blog entry. Here's also a link to the event which was held in early October in Minneapolis and promises to post video.