The Awl -- an eclectic website unafraid of long-form journalism -- has a glowing writeup in the New York Times. According to media writer David Carr, "In an age of hyper-targeted vertical sites, The Awl is all over the road. In the last week, the site published a column about foreclosures, [1,300 wds] a piece describing what it feels like to be chided by Gene Simmons [4,000 wds], an illustrated essay on the virtues of the breaststroke, tips on picking up obnoxious hipster girls [1,600 wds] and yes, poetry in the, yes, poetry section." The piece notes how the site, started by a blogger and some pals, has nearly a half-million unique visitors a month, earns about $200,000 in annual revenue and has spawned a couple of spinoff sites.
See the piece at: http://www.nytimes.com/2010/10/25/business/media/25carr.html
See The Awl at: http://www.theawl.com/
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