Wednesday, December 1, 2010

Silo Busting

The Times reports that next year will be the first time in fifteen that the four largest magazine companies in America are scheduled to have new top execs. The event is seen by at least one industry leader as "the changing of the guard from an older school to a newer school." One of the newcomers promises bringing "ever-more complex print and digital packages to their clients," breaking down silos that may still exist between the two means of delivery.
See the complete story at:
http://www.nytimes.com/2010/11/29/business/media/29mag.html?pagewanted=1&_r=1

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