What was the key to the 153-year-old magazine, The Atlantic, making a successful transition to a multiplatform presence? According to its president “In essence, we brainstormed the question, ‘What would we do if the goal was to aggressively cannibalize ourselves?’ ” See this New York Times piece which details how the magazine--still graced by long-form pieces--prospered by starting to think of itself as more than just a printed product.Tuesday, December 14, 2010
Fine Old Cannibal
What was the key to the 153-year-old magazine, The Atlantic, making a successful transition to a multiplatform presence? According to its president “In essence, we brainstormed the question, ‘What would we do if the goal was to aggressively cannibalize ourselves?’ ” See this New York Times piece which details how the magazine--still graced by long-form pieces--prospered by starting to think of itself as more than just a printed product.
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